The EBITDA Trap: Why Relying on One Number Can Steer Your Small Business Off Course

EBITDA might look great on paper, until you can’t make payroll.
Too many small business owners treat it like the ultimate measure of success, but it’s just one gauge on your dashboard. Without watching cash flow, liquidity, margins, and future work, you could be speeding toward a cliff without knowing it. The truth? You can’t deposit EBITDA in the bank.